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Now days there have been multifold increase in viewership of content online for multiple reasons:

Easiness: Smart TVs gives a one-stop solution for all your entertainment needs. You can access all streaming services directly from your TV without the need for additional devices like streaming sticks or consoles. User can even personalize the profile as per their likings which enables user to get the recommendations as well

Integration with voice assistants: Smart TVs are often integrated with voice assistants making it easier to control your TV and search for content using voice commands.

Better User Experience: Smart TVs typically come with user-friendly interfaces and remote controls, designed to simplify navigation and enhance the overall viewing experience. Many offer features like content recommendations and personalized playlists.

App Availability: Smart TVs have dedicated app stores where any app can be downloaded from a wide range of apps available. This includes games, news, weather, and social media apps, allowing you to do more on your TV.

High-Quality Video: Modern smart TVs come with high-resolution displays, including 4K and even 8K, offering superior picture quality for an immersive viewing experience.

Connectivity: Smart TVs come with multiple connectivity options, such as Wi-Fi, Bluetooth, and multiple HDMI ports, allowing its user to connect with their convenient medium. Many additional devices can also be connected with TVs, like sound bars, gaming consoles, etc.

Updates: Apps and the devices come up with regular updates which enhance overall user experience.